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About Us

Murray Regional Tourism (MRT) was established in November 2010 through an agreement between Destination NSW, Visit Victoria and 14 local government councils in the Murray with the purpose of developing a holistic approach to the effective coordination of tourism activities, as well as growing the visitor economy in the Murray Region.
MRT is a company limited by guarantee which is driven by a highly skilled Board who collectively bring a wealth of experience and skills to the organisation.

Who are our Partners

MRT will continue to play a key role in ensuring the Murray’s economy is sustainable by growing the contribution of the tourism sector. In order to achieve this, it will require many different agencies and organisations working in collaboration to achieve the shared vision.
The below outlines the partner framework in which MRT operates.
- Private Sector Partners
- Business and Industry

Local Partners

Regional and Local Tourism Associations

Government Partners

Visit Victoria
Destination NSW
RDA Hume, Loddon Mallee & Murray
Victorian Department of Economic Development Jobs, Transport and Resources
NSW Department of Industry, Skills and Regional Development


Local Government Partners


What We Do

Murray Regional Tourism unites the Murray region's tourism industry ensuring memorable visitor experiences within this beautiful river destination. Providing an over-arching tourism strategy, a clear developmental direction, focused product development and support for infrastructure, Murray Regional Tourism has set about bringing its goals of making this a must-visit destination for local and international visitors alike, to fruition.
Through energetic and cohesive leadership, Murray Regional Tourism helps provide member councils and the region's tourism industry with improvements in the supply and quality of tourism experiences and an increased awareness of destinations, products, experiences and events that occur within the region.
Murray Regional Tourism works with tourism industry personnel to grow their skills, ensuring the best possible visitor experience and coordinates tourism activities wherever possible to add a cohesive polish to the holidaymaker’s retreat in the Murray River region.

Our Vision

Our vision is to hold our rightful place as one of Australia’s most vibrant and iconic tourism destinations focused on the legendary Murray River.

Our Mission

To deliver growth by building tourism product, developing quality visitor experiences and promoting the Region in partnership with both the public and private sector.

Our Values

To develop and maintain positive and engaged stakeholders, who promote the development of shared understandings, visions and solutions.

To demonstrate honesty and sincerity in all of our dealings, upholding only the highest ethical principles; to provide open and transparent communications to create informed opinions and decisions.

To lead by example and actively implement, promote and support these values; to be accountable and take responsibility for outcomes.

Provide a proactive and adaptable environment that embraces emerging trends and opportunities, where new paths are considered in the achievement of goals and objectives.

To value and empower people with shared responsibility, equal opportunity and access to expertise and knowledge; provide opportunities for constructive communication, sharing of information and decision making.


Key Strategies  

The following key strategies can be downloaded from this page;

Further Information

This page has been developed as an interim solution until the Murray Regional Tourism Corporate website is developed.
Further information can be obtained by contacting us as follows:
PO Box 357
Echuca Victoria 3564
P: 03 5480 7110
E: [email protected]