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Industry Information


Our tourism team works closely with operators to ensure that Sun Country on the Murray is a desirable year round tourism destination.

We aim to create economic and social value for our region through innovation, collaboration and opportunity.

Familarisation Tour Program

Sun Country on the Murray is calling for expressions of interest from Tourism Operators within the region to take part in our Familiarisation (Famil) Program.

Each year the Moira Shire Council is required to provide four famil tours across Sun Country on the Murray as part of the accreditation of our Visitor Information Centres.

The purpose of these famil tours is to ensure that Visitor Services staff and volunteers promoting our region are informed and up to date with the tourism product and offerings. This in turn enables them to better promote the region’s tourism operators and tourism experiences to visitors to the region.


Website Listings & Australian Tourism Data Warehouse Listings

As a local tourism business within the Sun Country on the Murray region you can ensure that you have a listing on our website To do this you need to have a current business listing on the Australian Tourism Data Warehouse (ATDW).


NSW Digital Webinars

Destination NSW conducted a number of workshops and webinars as part of the NSW First Program. The Destination NSW Corporate website provides a number of webinars covering the following topics:

1. Australian Tourism Data Warehouse (ATDW) Online for Visitor Information Centres

2. ATDW Online for tourism businesses

3. Love your listing

4. Social scenes: Promoting your business on social media

5. Mobile me: Becoming mobile ready

6. Search Engine Optimisation (SEO) Tips